Sizuya in Kyoto

November 25, 2019

There are a lot bakery shops in Japan. Especially in Kyoto, there are many bakery shops. “Sizuya” is the representative bakery shop in Kyoto. A lot of people who live in Kyoto are familiar with this bakery. We well profile the quality of “Sizuya”, the bread of “Sizuya” and the history of “Sizuya”. If you get more information about Sizuya you will surely go there and love it.

Quality of “Sizuya”

Good taste is the basis for making good bread, but Sizuya works on the principle that they are also “making a bread that is good for a body”. They always try to take care of “health, safety and support”. Because they want children to grow up health and safe.
So they take pride in these 3 qualities.

1. They don’t use a synthetic yeast.

Bread needs yeast in order to ferment and rise. This process, in turn, needs to feed the yeast. Some yeast products have many additives, for example bromine acid potassium, which has risks of carcinogenicity. However, Sizuya uses fermented barley extract, a contain lots of nutrients such as polyphenol and oligosaccharide.

2. BMP is combined in all bread.

BMP is base mix powder. Base mix powder is a natural product that consists of combined minerals (-malt and oxygen-) so the bread of Sizuya always contain lots of calcium. This has a high nutritional value.

3. Sizuya does not use refined salt, which has a chemical composition, but natural salt (akaho no amasio) in all their bread. Natural salt is unrefined salt that contains bitten and the bittern brings out the natural flavor of its ingredients.

As I explained, Sizuya works on making bread that is good for body. They make bread while bringing out the fresh, natural flavor of its ingredients. So Sizuya is loved by everyone in Kyoto, where they have can run their bakery for 60 years.

The bread of Sizuya

Sizuya is the representative bakery shop of the Kyoto. Especially, “carnet” and “beef cutlet sandwith” are popular items. These are called soul food. At first, I’ll introduce about “carnet”.

This is the “carnet.”
The carnet, a soft onion flavored roll, is the most popular food at Sizuya. There are some secret points that make it so delicious. The first point is the onion, which is very crisp and a little bitter. The crisp texture and mildly bitter flavor accent the bland taste of the roll. This onion is different of thickness in a season. It is important that a sense of crisp. It become too spicy if the onion is too thick. And more, bread become too wet if the water of onion. Onion of “carnet” is very important. Second point is the original margarine. This margarine having a mild taste. The seasoning of the “carnet” is only margarine. Therefore how to spread and quantity of margarine are decided in detailed. Third point is the bread. This bread is the French bread in the style of Germany. “Carnet” is originally “Kaisersemmel” of Germany. Therefore this “carnet” is very soft bread. And more, there are “carnet” that the flavor of pepper is popular, too.

2.
Next, I’ll introduce about “beef cutlet sandwich.” This is the popular bread, too. There are some secret points that is delicious. First point is the sauce. This is the original and taste of salty-sweet. This sauce become accent of the taste. Second point is the taste of dear. This “beef cutlet sandwich” is just as that used to be. Third point is the toast. This toast is baked. It become crisp and a savory by baked. Fourth point is beef. It is used two-ply beef. The reason why is chewy. It is more have chewy by using two-ply beef. And more, it is important that how to fry. It become hard beef if the beef too fry. Therefore using a timer to take a time.

3.
Next, I’ll introduce about the recommendation bread in this month. This bread is strawberry taste. In the bread, there is strawberry cream. And more, a taste of strawberry cracker is on the bread. The flavor of strawberry spread in the mouth.

The history of “Sizuya”

Sizuya is started by Makoto Hori in 1948. He started it for people in Kyoto, because he was born and raised in there. His business policy is “Take good care of deliciousness in Kyoto, Kawaramachi.” He wants them to eat delicious food, therefore Sizuya has many branches throughout the cities in Kyoto even other prefecture. He ran the firm under private as a bakery and a confectionary. After three years, he founded and made a start the joint-stock corporation, Sizuya. Do you know why he chose the name, Sizuya? Actually, he is a devoted husband. His wife’s name is Shizuko. Therefore he named Sizuya after his wife, Shizuko. Little by little, his business is headed in the right direction. A color television was presented to commemorate the thirtieth anniversary of the founding the Sizuya. In addition, he donated the shopping district in Kawaramachi and some associations to a contribution and an ornament. Because of the donations, he was officially commended by the Prime Minister. After that, Sizuya added branches steadily one by one. Now there are more than nineteen branches in Kyoto. Even if times are changing, Sizuya has been loved by many people. The reason is people his policy “Take good care of deliciousness in Kyoto, Kawaramachi.” from him all the time.

Sizuya has been loved for nearly 70 years not only by people who live in Kyoto Prefecture, but also tourists. The reason is they always have the founder’s policy “Take good care of deliciousness in Kyoto, Kawaramachi.” in their minds. In other words, Sizuya always thinks of consumers. Consequently, they have three qualities: They use a natural product to feed their yeast, BMP is combined in all their bread, they use only natural, rather than chemically enhanced salt. Moreover, they came up with various ideas to eat deliciously. For example, carnet is the most famous food in Sizuya. It uses onions, and they are particular about the onions.

You feel like going to Sizuya, don’t you?
If so, LET’S TRY IT!!

SIZUYA~Kyoto’s Bakery with Heart

By AKARI YAMAMOTO KAHO NISHIMURA

 

図2Although Japan is typically known as a culture of rice, the consumption of bread has been steadily growing over the past several decades. Bread has become so popular that Kyoto boasts the most bakeries per capita of any city in Japan. One of the oldest and most famous bakeries in Kyoto is Sizuya, which opened its first store on Kawaramachi Street in 1948.

Last year Sizuya cerebrated its 65th year in business.  Sizuya has many branches throughout the city and is popular not only among Kyotoites, but tourists too. There is even a Sizuya branch near our university. The popularity of some of Sizuya’s products has been the result of features done on it by popular TV programs, magazines and newspapers. We decided we wanted to talk to a store manager and find out more about why Sizuya has been so successful.

Naoko Iura

Naoko Iura

 

 

 

 

Naoko Iura is the manager of a new Sizuya branch named Kotochika. It is located in front of the gates for the subway line at Kyoto Station. In spite of the fact it was early morning, Ms Iura took time from her busy schedule to have an interview with us. She always wears an attractive smile for customers and is full of energy. We could tell she maintains good relationships with other staff members because we felt the store had such an easy-going atmosphere.

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Interview 

 

 

KAHO NISHIURA: Why do people have an image that if the bread is from Kyoto then it is Sizuya bread?

 

NAOKO IURA: Because the head store is in Kyoto. Although there are some shops in Osaka and Shiga. Also, Sizuya first opened in downtown Kyoto where a lot of people go shopping. Kyoto consumes the most amount of bread of any city in Japan. They have a very long history, since 1948. So the residents of Kyoto have come to love bread.

 

 

AKARI YAMAMOTO: What are the special characteristics of Sizuya?

Every month seven to nine new products are released. We also have a wide variety of sandwiches for sale. You can buy Sizuya bread anytime because there are many stores throughout the city.

 

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Why did Sizuya open only in Kyoto Prefecture?

Ever since the establishment of our first store, Kyoto citizens have loved and supported us. From now on we, the department of management, have been thinking that we should somehow contribute to society in the future. It’s added value that you can’t buy in any other place. Also Kyoto strengthens the brand.

 

 

 

図7 Why is Shizuya best known for its “carnet”?

 

To start with, Sizuya was picked up in a popular TV show called “Himitsu-no-kenmin Show!” and then we  appeared on other TV programs and in magazines. Our carnet was featured, so it became widely known all over Japan.

 

 

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How many items of bread do you make?

I can’t answer exactly, but within our products, there are about 100-110 different kinds of breads and sweet-rolls. There are about 20-30 different kinds of sandwiches. So about 120~140 items in total.

 

 

Does each shop have different kinds of bread?

Best-selling products such as sweet rolls and sandwiches are sold in every shop, but the number of products that can be sold in each shop is different because each shop is different in size and space. The shops that have big floor space deploy many kinds of products. However the shops that have a kitchen, or are close to a Sizuya factory, or shops in the station, sometimes sell their own original breads and sandwiches.

 

How many foreign people come to  KOTOCHIKA KYOTO in a day?

About 50 people.

 

How many Sizuya outlets are in department stores and supermarkets like AEON?

 There are 24 shops.

 

Which is the most popular selling shop?

The shop in Kyoto Station.

 

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What is the difference of Sizuya and Sizuya Pan?

Sizuya is a bakery that provides safe and delicious breads to the people of Kyoto. It has sweet rolls and sandwiches. Even deserts are developed there. Some of its stores have a small café where people can eat and have coffee or tea. On the other hand, Sizuya Pan is another brand which has the phrases “a small present” and “ connecting people and heart.” It is run as a specialty store for anpan, buns with sweet-bean paste inside. Sizuya Pan collaborated with a famous designer to come up with stickers and the product’s package. Also, shops are totally different from existing Sizuya shops and they are designed with simple white and black colors.

 

 

Why do you think Sizuya has continued to be loved for 65 years? 

Because the policy of our founder, Mokoto Hori, has been taken to heart by all of our staff. It is…

1. to care your health.

2. business is not just a business; sell with your heart.

3. when deciding the price of  a product think from the position of the customer.

4. do not forget shops are there for the customers.

5. give your cooperation and make an effort to improve your skills.

 

That is wonderful! Thank you for your time.